“Verbalisation created a breakthrough for the brand identity of Nuon, the largest energy brand in the Netherlands. Through in-depth research of both the company and into the psychological drivers of energy buyers, the true brand essence and a unique brand language were clearly identified. This has resulted in a clear strategy towards becoming the most promoted energy company in the Netherlands.”

Vattenfall

“Verbalisation’s combination of psychology and marketing savvy is unique – and immensely effective. When they say they ‘sell victory,’ they mean it.”

Global Commercial Director and Deputy CEO, The Financial Times

“Verbalisation has enabled us to gain a unique insight in the psychology of our audience, understanding the role that we play in their lives and how best to invest in engaging our readers.”

Marketing & Sales Director, The Times & The Sunday Times

“We hope to inspire others to be creative, think critically, and make counter-narrative content too.”

Chairman, The Quilliam Foundation

“It was through their scientific research and analysis into the psyche of the local populace, that the team was able to guide us to one of our most powerful political slogans ever – ‘It’s Working.’”

Prime Minister, St. Kitts & Nevis

“We used Verbalisation and recorded a 68% sales increase in the first month of the campaign. If that sounds too good to be true – just try working with Sven Hughes and his team. You will quickly recalibrate your definition of success.”

Marketing Director, Standard Brands

“This is superb work — ’thanks’ just doesn’t cut it. The work that Verbalisation has done in support of our effort is outstanding.”

15 (UK) Psychological Operations Group